Agents are your secret selling weapon

If you’re looking at selling your property, an agent can help you determine your price and sales strategy, market your property to effectively maximise buyer interest, negotiate cleverly on your behalf and handle any ancillary concerns you may have.

There are many components an agent will consider when listing, selling and settling a property transaction. When prospective clients see how much work is involved, it is usually easier to let the agents handle it all because it’s what agents do daily and at the end of the day, they profit from the agent’s knowledge.

Knowledge is exactly what you get when you hire a real estate professional. Real estate agents are familiar with the local pricing market, buying audience, as well as local supply-and-demand levels. What’s more, agents usually have flocks of buyers already on their books, meaning you get access to an immediate audience of ready, willing and able purchasers.

Smooth negotiators
Tensions are almost always at their peak when money is involved, and property price negotiations are no different. A real estate agent can not only help get you the most for your property, but they can help the negotiation process itself flow smoothly and effectively to ensure a win for both sides. Many buyers don’t feel comfortable discussing price with the owners for fear of insulting or offending them and some owners may take a transaction personally. Therefore, an agent can help keep the process calm to ensure a win for both parties.

Justifying the commission costs
A key hesitation for sellers when deciding to retain an agent is the perceived expense in paying the agent’s commission. However, a good agent will actually create a profit for you. Therefore, you should avoid going with the cheapest agent because cheaper rates or free marketing look good on the surface, but you may have to ask yourself whether such agent is the right person to sell your important asset. To sell your property, you don’t need a bargain basement hawker; you need someone who knows how to sell and knows how to stand his or her ground.

Using a real estate agent pays
A good agent will do their best to increase your profit because ultimately it will benefit them as well. After all, the higher the sale price, the higher the amount of the agent’s commission.

Finding the right agent for you
When looking for a real estate agent, consider a local agent who is familiar with the area and whom you can draw on for their knowledge and expertise. One of the key things that sellers want to know is that their agent has area knowledge and that they are already dealing with quality buyers.

Found this article useful?
If you have found this information useful, please feel free to share the article on your social media.
Alternatively, if you have any feedback for us on how we can improve, please email us at We would love to hear from you!

If you would like to speak to the local expert regarding the sale of your home, fill out the form in the following link to request a property appraisal at our expense.